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    <loc>https://ellengulson.com.au/home</loc>
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    <lastmod>2025-09-22</lastmod>
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    <loc>https://ellengulson.com.au/about</loc>
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      <image:title>About - Who am I?</image:title>
      <image:caption>First and foremost I am the mother of 4 bright, challenging, kind and compassionate little humans. Graeme (11), Edith (9), Arthur (8) and Maeve (6) set me on my journey to switching from corporate work into Womens Health and I haven’t looked back. They are my reason for getting up everyday (literally, as they are all early risers) and the key drivers behind my addiction to caffeine. In addition to being a Board Certified Lactation Consultant, I am also a current Breastfeeding Counsellor and Operations Manager with the Australian Breastfeeding Association, working regularly on the national Helpline and in the Sydney office. I have worked in newborn care at the Royal Hospital for Women Randwick and I ran free breastfeeding support clinics in both North Queensland and Coogee throughout Covid. These diverse experiences have provided me the opportunity to work with breastfeeding parents from all walks of life. I have a special interest in babies with non-ige allergies and intolerances (FPIES, FPIAP, FPE, CMPI, EOE etc) and low weight gain. I pride myself on being inclusive and non-judgemental, working with mums to achieve their goals, first and foremost. I will be your biggest cheer squad and most passionate advocate. If you have any questions about me, my experience or my approach to care, I am an open book. Reach out and get in touch and I’ll do my best to put your mind at ease.</image:caption>
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    <lastmod>2025-09-22</lastmod>
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      <image:title>Services - Consulting Services</image:title>
      <image:caption>I consult in the north of Sydney out of Sydney Women’s Wellness at Greenwich and Coogee Beach Doctors in the East. I also do home visits in greater Sydney, by appointment with me directly. I have done my best to provide a very transparent summary of my prices below. I do however, understand that you may require something a bit different. If you don’t feel your needs sit neatly into one of the categories below, please feel free to reach out and discuss this with me. I will always be upfront and clear with my fees. I am not in the business of trying to sell you anything other than my time and expertise, so there are no hidden costs. I can also provide Gift Vouchers if you are looking for something a little different for a relative or a baby shower gift. IBCLC services are not yet eligible for Medicare rebates, however most private health funds have rebates for Lactation Services dependant on your level of cover. I am currently a recognised provider for Medibank, Bupa, NIB, Qantas, AAMI, CBHS, GMHBA, Frank and Peoplecare. Please reach out to your health fund for more information to see if lactation services are covered.</image:caption>
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  <url>
    <loc>https://ellengulson.com.au/challenges</loc>
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    <lastmod>2024-08-05</lastmod>
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    <loc>https://ellengulson.com.au/shipping-and-returns</loc>
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    <lastmod>2025-05-09</lastmod>
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    <loc>https://ellengulson.com.au/stockists</loc>
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    <lastmod>2025-05-09</lastmod>
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      <image:title>Stockists - Our stockists</image:title>
      <image:caption>Store Name 123 Demo Street New York, NY 12345 Store Name 123 Demo Street New York, NY 12345 Store Name 123 Demo Street New York, NY 12345</image:caption>
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